Rogers Ignite TV

The launch of Ignite TV is considered a revolutionary way to watch entertainment and is Rogers' most anticipated event in recent history. Our campaign, with the tagline "Now, you're in command", showcased a group of commanding characters who demanded an epic TV experience.

The TV spots featured celebrities such as Lucy Liu, Gordon Ramsay, and Robin Wright from House of Cards, along with a real-life Rogers technician in a starring role. To ensure a successful launch, we designed a completely integrated campaign that involved multiple moving parts, including out-of-home advertising, online banners, and direct communication with both existing and potential customers.