Creative & Art Direction
Design & Typography
Brand Identity & Guidelines Production Management
TEAM WORK & LEADERSHIP
DIGITAL & SOCIAL MARKETiNG
PHOTOGRAPHY STYLES Adobe CS & FIGMA & MORE

Creative Director | Art Director | Brand Builder | Designer | Storyteller

With 21 years of experience in advertising, art direction, and design, I’ve built a career on developing bold, effective ideas for brands across every medium—from traditional campaigns to digital content and social video. I’ve helped shape the identity of more than 60 brands, working with top-tier agencies and talented teams to craft award-winning creative that delivers results.

My work has been recognized internationally for creativity, strategic insight, and impact. I thrive in collaborative, fast-paced environments, leading cross-functional teams and mentoring creative talent to push boundaries and produce work that resonates.

Whether I’m developing a big campaign idea, shaping a brand’s visual language, or directing a piece of content, my goal is always the same: make something people will remember—and feel.

Freelance // 2021 - Current

Provides: Creative Direction, Art Direction, Graphic Design, Brand Design, Advertising, Social Media Marketing, Logo Design, Packaging Design, Print Design, Visual Design, Web Design, fractional consulting services and more.

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Creative Hiatus  //  2020 - 2021

After over 21 years fully immersed in creative work, I took some time off to recharge my creative battery.

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BBDO  //  VP, Associate Creative Director  // 2013 - 2020

• Oversaw and contributed to work on the agency’s most prominent brands

• Played a key role in mentoring and developing creative talent

• Led cross-functional teams and individuals across multiple departments

• Instrumental in winning awards and generating publicity that contributed to multiple “Agency of the Year” honours

Worked on, oversaw and ran: RBC, RBC Avion, Avion Rewards, Rogers Ignite, Visa/TIFF, Wrigley (Skittles, Excel, 5Gum, Juicy Fruit), Mercedes, Smart Car, FedEx, Appleton Estate Rum, Takenote, Lung Association, Sobeys Olympics, Harlequin, MoH: Smoking Cessation, Pedigree, Snickers, Bayer, Quaker, and more. 

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Red Urban  //  Senior Creative, Art Director // 2010 - 2013

• Integral in helping train and hone new creative talent at the agency.

• Integral in agency winning awards and generating buzz for the newly created agency

• Integral in growing agency from 7 employees to over 40

Worked on and lead projects for: Volkswagen Canada, Volkswagen Global, Alexander Keith’s, 23 Degrees Roastery, Drake General Store, Richmond Optometry, and new business pitches.

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DDB Canada // Creative, Art Director  //  2003 - 2010

• Integral in winning awards, creating publicity for the agency

Worked on brands such as: Jagermeister, Philips, Statefarm, Neutrogena, Clean&Clear, RoC, Aveeno, Subaru, Hertz, Glad, Clorox, Crime Stoppers, Greenpeace, Knorr, TVO Kids, Esso, Canadian Tourism Commision, Enwise, and more.

2x Cannes Young Lions Canada winner (Gold), 1x Cannes Young lions Cannes Winner (Silver) 


BBDO-U // Certificate - Course Completed courses in client and business management (instructed by Harvard Business School professors), as well as creative direction, advanced communication, and presentation skills.

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Humber College  //  2001 - 2003  //  Diploma in Advertising & Graphic Design with Honours