Rogers Ignite TV

The launch of Ignite TV marked a revolutionary way to experience entertainment and became Rogers' most anticipated event in recent history. Our campaign, built around the tagline "Now, you're in command," featured a dynamic group of commanding characters demanding an epic TV experience.

The TV spots showcased celebrities such as Lucy Liu, Gordon Ramsay, and Robin Wright (of House of Cards), alongside a real-life Rogers technician in a starring role. To ensure a successful launch, we crafted a fully integrated campaign that included out-of-home advertising, online banners, and direct communication with both existing and potential customers.