Joel Pylypiw is an award-winning Creative Director, Art Director, and Designer based in Toronto, Canada. With over two decades of experience in advertising, branding, and digital content creation, he has developed campaigns for more than 60 brands across various mediums.

Joel's work has been recognized in numerous national and international award shows, reflecting his commitment to creativity, effectiveness, and strategic thinking.

Freelance // 2020 - Current

Creative Direction, art direction, and design.

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Creative Hiatus  //  2020 - 2021

After over 21 years fully immersed in creative work, I took some time off to recharge my creative battery.

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BBDO  //  VP, Associate Creative Director  // 2013 - 2020

• Oversaw and contributed to work on the agency’s most prominent brands

• Played a key role in mentoring and developing creative talent

• Led cross-functional teams and individuals across multiple departments

• Instrumental in winning awards and generating publicity that contributed to multiple “Agency of the Year” honours

Worked on, oversaw and ran: RBC, RBC Avion, Avion Rewards, Rogers Ignite, Visa/TIFF, Wrigley (Skittles, Excel, 5Gum, Juicy Fruit), Mercedes, Smart Car, FedEx, Appleton Estate Rum, Takenote, Lung Association, Sobeys Olympics, Harlequin, MoH: Smoking Cessation, Pedigree, Snickers, Bayer, Quaker, and more. 

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Red Urban  //  Senior Creative, Art Director // 2010 - 2013

• Integral in helping train and hone new creative talent at the agency.

• Integral in agency winning awards and generating buzz for the newly created agency

• Integral in growing agency from 7 employees to 55

Worked on and lead projects for: Volkswagen Canada, Volkswagen Global, Alexander Keith’s, 23 Degrees Roastery, Drake General Store, Richmond Optometry, and new business pitches.

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DDB Canada // Creative, Art Director  //  2003 - 2010

• Integral in winning awards, creating publicity for the agency

Worked on brands such as:Jagermeister, Philips, Statefarm, Neutrogena, Clean&Clear, RoC, Aveeno, Subaru, Hertz, Glad, Clorox, Crime Stoppers, Greenpeace, Knorr, TVO Kids, Esso, Canadian Tourism Commision, Enwise, and more.

2x Cannes Young Lions Canada winner (Gold), 1x Cannes Young lions Cannes Winner (Silver) 


BBDO-U // Certificate - Course Completed courses in client and business management (instructed by Harvard Business School professors), as well as creative direction, advanced communication, and presentation skills.

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Humber College  //  2001 - 2003  //  Diploma in Advertising & Graphic Design with Honours

Nationally and internationally awarded for creativity, strategic thinking, and effective work across diverse mediums and channels.